Beauty & Essex

The original trendy spot that put the Lower East Side – now New York’s hottest neighborhood – on the map is hosting the year’s most epic New Year’s Eve bash.  Beauty & Essex, a lounge dripping with crystals, is as elusive as it is beautiful and we’re extending the invite to its biggest bash yet.   If you thought you’d experienced New Year’s Eve at its finest – think again.

Beauty & Essex’s unassuming front is a prohibition style pawn shop with a simple black and white checked floor that sells vintage instruments and jewelry, but it’s the door in the back that is the entryway to your New Year’s Eve soiree.  Here you’ll find the portal to a nightlife palace the likes of which you’ve never seen, and on this night we’ll pack it full of amenities.  A live DJ will ensure the lounge lights up like never before with mash-ups of the year’s best Top 40, house, and hip hop hits.  Grab a drink off of the sleek black surface of the mirrored Art Deco bar because we’re offering a four hour premium open bar that promises your cup will runneth over.  Hungry?  We thought so, and it isn’t a truly lavish experience if there aren’t two hours of passed hors d’oeuvres, compliments of the chef.  Under a massive arched skylight, feel the DJ lead the best of New York in a countdown to 365 new days.  If you want to take the evening to another level, opt for VIP packages that offer luxuries like reserved seating and bottle service.

Anyone who knows Beauty & Essex knows that events there are entirely their own – sold out and talked about for months afterward.  This intimate restaurant and lounge features a lush color scheme, dim lighting, sheer plum curtains, flickering red candles, and draped art deco chandeliers.  Exclusive is putting it lightly when it comes to this nightlife icon.  James McAvoy, Neil Patrick Harris, Olivia Wilde, Real Housewives of NY’s Sonja Morgan, Beyoncé, Jay-Z, Kim Kardashian, and Oprah Winfrey have all sat in B&E’s dark tufted leather booths, but a party here can hardly be spoken of before it’s been lived.

Beauty & Essex is a dreamlike multi-level venue transporting city dwellers on the most important night of the year to an epic celebration.  Immerse yourself in the opulence of it all and find yourself in a room draped entirely in crystal this NYE.  This is a night you can’t forget, New York – it’s as if it was designed by Gatsby himself.

**BUY A TABLE MINIMUM TICKET TO GET ADDITIONAL FREE BOTTLES**
This diamond VIP table experience offers patrons who purchase the Table Minimum tickets extra credit to indulge in even more premium bottles beyond the credit included in the ticket price.  For example, those with the $1000 Table Minimum ticket at some venues will enjoy a free $750 additional credit to spend.