Up & Down

This New Year’s Eve, downtown style gets an upscale twist at New York City’s Up & Down, a leading nightlife playground for NYC’s elite. A product of The Butter Group (1 OAK), Up & Down straddles the border of glitzy neighborhoods Chelsea and the Meatpacking District, and is a hub for celebrities and NYC’s VIP crowd. Experience exclusive New York nightlife this New Year’s Eve at NYC’s Up & Down.

With its cutting-edge design and buzzy scene, Up & Down sets the stage for an ultra-chic New Year’s Eve party. A 4-hour premium open bar keeps the party going strong, while a live DJ pumps up the dance floor with a dynamic selection of open format Top 40, Hip-Hop, and House hits. When midnight arrives, the DJ leads the crowd in a countdown to the New Year with a complimentary champagne toast to perfect the moment. Opt for a more velvet-rope experience with an Ultra/Platinum Ticket or Table Package which offer exclusive perks including reserved table seating and top-of-the-line bottle service.

Up & Down boasts two levels of distinct, dynamic ambiance to create a tailored nightlife experience. Up(stairs), white crown molding, classic checkered tile, and innovative chandelier fixtures outfit the space, also equipped with an elevated DJ booth and top quality sound system for A-list entertainment. Dark wood, leather banquettes, and a granite wraparound bar add refined elegance. Down(stairs) features a more contemporary take on luxury with striped flooring, modern artwork, exposed bulbs, modish gray and white banquettes, and hanging crystal globe fixtures. The venue is a hotspot for exclusive events, album releases, after-parties and a favorite hangout for celebrities including Rihanna, Miley Cyrus, Snoop Dogg, Kendall Jenner, Justin Bieber, and Rita Ora.