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This New Year’s Eve, Lure nightclub—a high voltage, ultra-trendy venue in the heart of Los Angeles—hosts an NYE party that lives up to its wild reputation. Guests will lavish in a premium open bar serving up festive beverages as a live DJ performance brings down the house with an open format selection of Top 40, Hip-Hop, House, and mash-ups. Just before the stroke of midnight, the DJ will lead the crowd in a live countdown to ring in the New Year complete with complimentary champagne and festive party favors. For those who live life in the fast lane, VIP packages featuring reserved seating and bottle service are just the right amount of extra.
Lure entices partygoers with its over-the-top nightlife complete with aerial dancers and risqué performances, while its chic décor speaks to the elite crowd that frequents its parties. Ultramodern seating, wraparound bars, and light fixtures resemble more of an art installation, while a stage with a DJ booth and spotlight dance floor draws large crowds for the ultimate dance party. For a high octane New Year’s party that packs a punch, look no further than Lure nightclub in LA.
Hosted by Playboi Carti & Live DJ Performance by Mike Danger
Atlanta hip-hop artist Playboi Carti raps with a repetitive and catchy flow like contemporaries Lil Uzi Vert and Young Thug. Born Jordan Carter in the south side of the city, Carti grew up listening to Prince, Michael Jackson, R. Kelly, Lil Jon, Gucci Mane, and Jeezy, starting his music career in high school under the name Sir Cartier. His early work was produced by Awful Records' in-house man Ethereal. Tracks like the narcotic "YUNGXANHOE" and "Lost" helped garner a local following, promoted on the Internet and notching millions of streams. After graduating, he moved to the Bronx, where he became acquainted with members of A$AP Mob. In early 2015 at a show at SXSW, Carti met A$AP main man A$AP Rocky, who took Carti under his wing. A month later, Carti issued the singles "Broke Boi" and "Fetti," which became viral hits. Tours with Lil Uzi Vert and A$AP Ferg followed before Carti signed a deal with Interscope Records. Backed by A$AP Rocky, Carti appeared on A$AP Mob's Cozy Tapes tracks "Telephone Calls" and "London Town." After years of generating interest with singles, Carti released his debut mixtape, Playboi Carti, in the spring of 2017.
New Year's Eve Festive - Cocktail / Semi-Formal Attire